In September 2015, the American corporation Google made a decision to lower in its mobile ranking sites that impose banners on users full screen. Two months later, according to this statement, changes were made in the criteria for evaluating sites for such parameters as the convenience of viewing sites on mobile devices.
Since 10 January of the coming year, Google is moving to active actions, so sites with full-screen banner advertising can expect a downgrade in the mobile issuance of the legendary search engine. So, who should be afraid of:
- Those sites that overload the user with pop-up billboards immediately after the transition to the site or while watching the content.
- Those portals that offer the reader to get to the content only after clicking on the “cross” full-screen banner board.
- Those resources that mute the content on the rest of the page and hide the top of the site under the banner.
For what exceptions will be made:
- For small and easily closed banners.
- For sites that are not indexed by the search engine. They can cover the whole page with sending forms of return address or registration forms.
- For banners that cover the entire page, but the essence of which is a request for permission to cookie or asking the user to confirm their age.
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