Commodity, or price aggregators – are digital resources, which are laid out products from several stores on the internet (eg, Yandex.Market, pulse prices or Aliekspress). They are convenient for users that with their help it is easier to search for profitable offers, and site owners increase sales. About how drives work and how to use them, we will discuss in more detail below.
It is worth adding that in 2017, the State Duma of the Russian Federation was considering a legitimate project that required the aggregators to be responsible to consumers for not providing all information about goods, rules of trade, selling resources, delivery methods and other significant things. While the bill is not approved, but the groupers carefully select and control web stores in order to avoid problems in the future. There are demanded commodity collectors:
In the vastness of RuNet:
● Products Mail.ru;
● Heart Rate;
These are the most popular collectors who work in a variety of spheres. But there are resources with a narrow specialization, which still have significance for entrepreneurship. For example, Drôme is working in the automotive field, and Aviasales.ru is aimed at selling aviation tickets. To store your store on one of these drives, you should leave a request on the site and pass a moderation check. You will need to fill out a document that is saved in the yml format. It was developed by Yandex, and it is used by a predominant number of collectors. In the file you will need to provide information about the products: cost, short description, hyperlinks – a sample is available for download from a similar site.
Independently fill the fields do not have to. Provided that the website is working on a modern CMS, you can simply load the product into the document (you may need to purchase an option for the system, download the plug-in, or ask the developer for the converter). Then you need to register and fill in the nameplate. The resource will analyze your site for all parameters. For example, you can call back to check the degree of communication between staff and customers. How much are they available during business hours? Those data that will be spoken over the phone should be similar to information on the Internet.
The main condition of your work is legality. Therefore, on the site-collector you must specify the exact name of the enterprise, the data of the IP and the legal address. Applicants for placement must be competently written, with quality design, to perform correct, uninterrupted work. Also, payment options, ways of obtaining the goods and exact prices should be provided. For each product, you create your own page with a photo, cost, order buttons, description, feedback option. All information must be current. Large platform-aggregators are concerned about their status, so they are demanding to all online stores. If you clearly notice that the reliability of the data is not important to the resource, you should refuse to work with it. It is often found that the aggregator is created only for earnings and is not useful.
Price-aggregators use several payment options. Payment for the transfer. Both at auctions and for advertising in context. Sellers pay for the possibility of moving their hyperlinks to products in a certain category (for example – Products Mail.ru, Yandex.Market). Payment for a certain product. Unchanged cost for the location of the product for a set time. Often found in seasonal goods (example – Avito, TIU). Interest Commissions. The customer makes an order through the drive system, for which they are charged a percentage of the perfect sale (for example – Amazon, Yandex.Market). Why are price-lists suitable for promotion and sales? Due to the fact that according to the search requests they fall into the top ten of the results. This is due to:
● Custom actions (Search engines notice that the visitor was on the selling website for about three minutes, and on the web aggregator for more than an hour, and there was more active);
● Varieties of pages, and therefore a lot of data;
● The presence of additional information that is not always indicated in the online store (customer reviews, paved path, etc.).
If you do not pay attention to strict checks of drives, you can understand that this is an excellent opportunity for SEO-promotion, as well as a high-quality selling platform. If your resource is under the control of the moderators, then you will open more customers who are ready to buy your products. If you want to identify possible problems in the operation of your web resource (considering and for the purpose of location on the collectors), you can use the site’s audit. It shows vulnerabilities that you can immediately fix with the help of our experts.