It is difficult to keep track of innovations in the online environment. You need to constantly keep your finger on the pulse and monitor the updates of the same Google. For the current year already managed to impose fines for interstitial advertising, to increase the snippet – now the volume is 300 characters. And in the updated Chrome protection with SSL-encryption (HTTPS) has become a priority.
SEO technologies are changing day by day. Knowing one hundred percent of the practical value of something is difficult. Below is a list of ten common myths about SEO that have been around recently.
Naturally, links are an important ranking factor and an integral part of the site’s reputation. But where is their quality, frequency and diversity more important. Funds planned for the purchase of links, spend on quality content. It is suitable for filling not only the main site, but also a corporate blog, articles on other online resources.
It’s about URLs. Some start with http: //, others start with https: //. The second variant with the letter “s” at the end is found on the sites that require confidential information: authorization through the mobile number, payment online. The final “s” indicates that the connection is encrypted, and personal information is safe. This principle is called Secure Sockets Layer (SSL). Chrome with an update from last October contains the following option: it notifies that the site is not protected if it does not support SSL. Moreover, according to the HubSpot Research poll, it turned out that 85% of Internet users will not remain on the secure page. So, deliberate abandonment of SSL is a dubious solution if you need an influx and activity of the audience.
Times of vital necessity to get on the leading line of search engines, go back in time. Staying in top positions Google – not an end in itself SEO. To be successful, try to be helpful. Good content will force visitors to expand the project, which will attract additional desired traffic.
In reality, this is the case: meta tags do not affect the ranking process. But a favorable role is played for click-through advertising, which is an obvious plus. A successful meta description encourages you to go on the ad. And the amount of clicks, in turn, is considered by the search engines as a ranking factor.
Here we remember that Google charges a penalty for pop-ups. However, the “taboo” applies exclusively to those notifications that counteract the free use of the resource from the phone, tablet. This means that a pop-up advertisement blocking the viewing of the material and the use of the service, until the person closes it, is authorized. And notifications placed not to the detriment of content, have the right to exist and perform their functions. It is important to observe the unity of content and advertising, dispose of it so that it does not irritate the audience. Select really relevant advertisers.
Recently it was necessary to spasmodically keep the exact occurrence of key words in the text, why it was often clumsy. Algorithms of search systems are adjusted for voice search and queries in a colloquial, simple language. Because of this, Google receives thousands of unknown requests. Developers found a way out of the situation by creating a RankBrain algorithm. The action is to recognize and establish connections between separate entities and broad concepts. The search engine matches the user’s request and processes the known connections.
The task of the creator of unique content to tell in a few words about the content of the page. It is important to come up with a bright informative title, think over its structure, and not care about the order of occurrence of tags.
There is an opinion that there should be as many pages as possible. Here the principle is: the content is more significant. Do not fill the resource anyhow, completely useless. It did not bring and will not bring a positive influx. On the leads and not worth thinking about.
Thesis is erroneous, as never before. On the contrary, each search engine is aimed at ensuring that the most useful answers are from him. So you should take into account the UX index. When Google offers a website, it is interested in the user being satisfied with the information received and returning to it again.
The answer block is displayed directly on the search page and allows you to view information without going to the site. In addition, the answers to questions can be displayed from sources that are not at the top of the search results. Which is very good in a competitive environment.